Raise your revenues on an everyday basis by offering “add on” services for clients who are already receiving treatment.

Review your customers ‘ lifestyle habits, preferences, interests and what type of extra services they are interested in. Client surveys permit your customers to tell you precisely what they are interested in, rather than you making an attempt to guess or presume. These services might be merely a straightforward hot oil treatment or manicure.

This is added to your greeting upon your customer check in. “Would you like to try our hot oil treatment today? We have a promotional offer today.” For male clients, it may be “Would you like our express nose-hair trimming together with your haircut today?”

You can designate the “add-on” service pitch at many points in the client appointment process. It can be offered upon the booking of the appointment, the reminder call or on arrival. You can test and measure at which point of the process you receive the highest response rate. A method to approach a client with an add-on service may start with looking for permission by asking “Do you mind if I recommend a product or service… To you today?”

This is named “upselling” to a client already buying. You are Not being pushy or greedy for more sales. You are simply teaching the customer on what else is available. If 20 clients walk through your door each day for an appointment and you upsell only 2 of them (10%), over an aggregate period of 3 months, you can work out how much extra cash this could mean to you.

There'll always be a percentage who say yes. If your customers say no, do not take it badly! You've not been offensive or hard sell. You are satisfying your responsibility to offer tactics for your customer to look their absolute finest. The customer likely wants some new concepts and product ideas from an expert. If you allow yourself to concentrate on those that say yes and not be put off or feel rejected by those whosay no, you will begin to see your revenues increase noticeably over a period of time.

For serious and proactive spa and salon owners, Michael Colosi is offering an amazing in depth no-cost report that details ways that you can get a substantial amount of new clients flowing into your spa or salon business….this month. Just visit: Marketing A Hair Salon Report and grab your copy now to get your hair salon marketing into overdrive.

If you are a general contractor or construction manager in today’s residential market you must be extra sharp and be in tune with your client’s expectations. As competition tightens, the only thing separating those who continue to prosper and those who don’t are the ones who have clients that are totally satisfied not only with the product but with the process.

In order to do this, you must clearly hear your clients “voice” and keep your commitments to real achievable outcomes. Projecting false claims and information will only serve to create unrealistic expectations on the part of your client.

Client expectations are fueled by a number of sources. For many, expectations are a product of past remodeling experiences; good or bad, tales from relatives, neighbors and friends account for more while for others it can be false expectations from the lack of information and knowledge.

What ever the reason, as each project is different so are the client’s goals and requirements.

In order to satisfy them you must clearly know and understand what they are.

Remodeling Objectives

Of the three main objectives; quality, time and money, rarely if ever are you able to achieve all three during a projects lifecycle.

Time – If you are trying to satisfy a very tight construction schedule, then it will generally take more money to keep the quality at the highest achievable level while keeping the end date on track.
Money – If budget is a concern, then extending the schedule to one that is beneficial to a high quality at a reasonable pace would be most suitable.
Quality – Everyone has different expectations when it comes to quality but if you are trying to hold to a high construction standard as documented by some governing body (whether NIST, ISO quality standards, AWI or others), then either time or money will determine the finished product.

Falling Short

There are many reasons why expectations fall short.

Some may be unrealistically projected by you while others may be based on unreasonable or false assumptions by your client. To avoid bad assumptions give clients relevant and accurate information in a timely fashion. Make sure they understand how the project will progress and what to expect along the way.

Hearing what they say and keeping them informed is a way to avoid disappointment. The project environment must always be conducive to pen communications. Communicating issues early and honestly will bring about successful resolutions.

Dare everyone including your employees, subcontractors and vendors to rise to the challenge and meet or exceed you client’s expectations. Reward them for doing so and you will all be the more profitable for it.